About

About Attending Financial

Attending Financial was built by practicing physicians who watched too many colleagues make expensive financial mistakes that better information would have prevented. PSLF errors costing $150,000. Contracts signed without review. Retirement contributions miscalculated for years.

Working alongside trainees and colleagues, we kept seeing the same pattern: physicians are systematically underserved by financial tools designed for their specific situation. Existing platforms are mostly built by financial advisors who want to sell products. The conflicts of interest are structural, not incidental.

Attending Financial is fee-only. No commissions. No products. No referral fees. The platform exists to help physicians make their own informed decisions with better information than they currently have access to.

Jonathan Shafer, DO

Family Medicine Physician · Founder

I built this platform because of mistakes I made myself, and conversations I kept having with residents I was teaching.

PSLF enrollment errors that cost six figures because no one flagged a disqualifying employer. Contracts signed at the end of a brutal fellowship without a framework for reading them. Retirement contribution limits missed for years because the tool they used wasn’t built for how physicians earn. These weren’t unusual cases. They were the norm.

The information existed. Physicians just didn’t have a tool built for how we actually get paid — and the industry was structured to sell products rather than give answers.

I’m a practicing family medicine physician. I have no financial products to sell you. I work for you when you subscribe. That’s the whole model.