AttendingFinancial
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Our conflict of interest policy. In plain English. Written for physicians who have read enough fine print.

Attending Financial is free for physicians, and today it makes no money at all. It does not sell financial products, accept advertising, earn commissions, sell data, or refer members to advisors — no one pays us to reach you.

You have been pitched by financial advisors who earn commissions. Recruited by staffing agencies paid by the hospitals they place you with. Targeted by pharmaceutical marketing disguised as professional networking.

We know. We went through the same training.

Here is exactly how Attending Financial makes money, and exactly how we do not.

JSJonathan Shafer, DOBuilt by Jonathan Shafer, DO — Family Medicine· About →

How we make money

Right now, we don't.

The platform is free — every module, every article, every tool — and it is funded by its founder. There is no advertising, no commission, no referral fee, and no data sale behind it. We may offer optional paid features in the future; if we do, what is free today stays free, and every commitment on this page still holds.

A business model page that says “we earn nothing” invites the obvious question, so here is the answer: we are building the platform physicians should have had all along, and building it well is the plan. What will never be the plan is selling you, your attention, or your data to anyone.

Five commitments.

We do not earn commissions.

If we tell you that a backdoor Roth IRA is the right move, it's because the math says so — not because Fidelity is paying us to say it. We have no financial relationship with any investment firm, mutual fund company, brokerage, or bank. Not now. Not structured around future partnerships.

We do not sell referrals.

When we discuss disability insurance — and we will, because most physicians are underinsured — we will tell you what own-occupation coverage is, what to look for, and what to avoid. We will not send your name to an insurance agent and earn a referral fee when you buy a policy.

We do not sell your data.

Your financial data is yours. We use it to power the platform — nothing else. We do not sell it to pharmaceutical companies, financial services firms, health systems, staffing agencies, or data brokers. We never will. We have no advertising revenue model that would ever create an incentive to do this.

No one buys influence over what we tell you.

No employer, health system, insurer, advertiser, or fund company pays us to rank in front of you, to shape a lesson, or to tilt what the platform says about a product. What you read here is the math and the rules, written for you — there is no sponsor behind any sentence.

Our AI does not recommend financial products.

The AI advisor is trained to educate, analyze, and help you understand your options. It does not recommend specific funds, brokerages, insurance policies, or advisors. When a question requires professional advice specific to your situation, it will tell you that directly. It will not route you to a paid referral.

These are not policies because a lawyer wrote them. They are policies because physicians built this platform after watching the same financial conflicts work against doctors for years.

If we ever violate any of these commitments, you should leave and tell every physician you know. We mean that.

If Attending Financial ever winds down:account connections are read-only and encrypted, and severing them deletes the stored credentials. You would be notified, given a window to export everything you have entered and tracked, and then your data would be deleted — not sold, not transferred to an acquirer’s marketing list, not “retained for business purposes.” Your financial history is yours in the ordinary case and in the last case.

— The Attending Financial team
Built by physicians, for physicians