The standard financial advice problem
Most platforms offering financial guidance have a business model built around selling financial products — insurance policies, investment accounts, annuities, mortgage referrals. The "advice" you receive is shaped by what pays the platform the highest commission.
As a physician, you are an especially valuable target. High income, long earning horizon, and historically underserved by financial education — every commission-based advisor in the country knows the physician demographic.
What we do not do
No financial product sales
We have no insurance products, investment funds, annuities, or any other financial product to sell you. We cannot earn a commission because there is nothing to sell.
No advisor referral relationships
We do not refer physicians to advisors in exchange for fees, revenue sharing, or any other compensation. We have no referral relationships with any financial firm.
No advertising
There are no advertisements on Attending Financial. We do not sell access to your data, your attention, or your demographic profile to third parties.
No asset management
We are not a registered investment advisor and we do not manage assets. The AI provides education and planning tools. The physician decides and acts.
Our only revenue source
Attending Financial earns revenue from subscriptions only. Resident tier at $29/month. Attending tier at $99/month. That is it. No exceptions, no side deals, no hidden arrangements.
This structure means our incentives are completely aligned with yours. If the platform genuinely improves your financial outcomes, you stay subscribed. If it does not, you leave. We have every reason to give you accurate, unconflicted guidance — and no reason to do otherwise.
"Built by a physician, for physicians — with no financial products to sell."
The founder is a practicing Family Medicine physician. This is the tool they wished they had during residency.