Free for every member. No ads, commissions, referrals, or data sales. Today it earns no revenue beyond voluntary support contributions, and no one pays us to reach you. It does not sell financial products, accept advertising, earn commissions, sell data, or refer members to advisors.
You have been pitched by financial advisors who earn commissions. Recruited by staffing agencies paid by the hospitals they place you with. Targeted by pharmaceutical marketing disguised as professional networking.
We know. We went through the same training.
Here is exactly how Attending Financial makes money, and exactly how we do not.
Right now, we don't.
Free for every member. No ads, commissions, referrals, or data sales. Every member feature — the education, the tools and the tracking — is free and stays free. The platform is funded by its founder and by voluntary support. If it ever earns revenue, it will come from institutions (accredited CME credit, program administration), from research programs physicians opt into with consent, or from voluntary support — never from charging members for what is free today. Every commitment on this page holds for all of it.
What we collect: the profile fields you enter, the figures you type into a tool, and product analytics (which pages and tools are used). What is optional: connecting an account, joining a program, the research panel, support contributions. What is never sold or rented: any of it.
A business model page that says “we earn nothing” invites the obvious question, so here is the answer: we are building the platform physicians should have had all along, and building it well is the plan. What will never be the plan is selling you, your attention, or your data to anyone.
If we tell you that a backdoor Roth IRA is the right move, it's because the math says so — not because Fidelity is paying us to say it. We have no financial relationship with any investment firm, mutual fund company, brokerage, or bank. Not now. Not structured around future partnerships.
When we discuss disability insurance — and we will, because most physicians are underinsured — we will tell you what own-occupation coverage is, what to look for, and what to avoid. We will not send your name to an insurance agent and earn a referral fee when you buy a policy.
Your financial data is yours. We use it to power the platform — nothing else. We do not sell it to pharmaceutical companies, financial services firms, health systems, or data brokers. We never will. We have no advertising revenue model that would ever create an incentive to do this. Whether a recruiter or employer can contact you is a setting you control — off unless you turn it on, and you can turn it off at any time.
No employer, health system, insurer, advertiser, or fund company pays us to rank in front of you, to shape a lesson, or to tilt what the platform says about a product. What you read here is the math and the rules, written for you — there is no sponsor behind any sentence.
The advisor is built to educate, analyze, and help you understand your options. It does not recommend specific funds, brokerages, insurance policies, or advisors. When a question requires professional advice specific to your situation, it will tell you that directly. It will not route you to a paid referral.
These are not policies because a lawyer wrote them. They are policies because physicians built this platform after watching the same financial conflicts work against doctors for years.
If we ever violate any of these commitments, you should leave and tell every physician you know. We mean that.
If Attending Financial is ever sold or winds down: any successor is bound by these commitments exactly as written on the day of transfer, and cannot loosen them for anything collected before that day. You hear from us by email at least 30 days before any transfer; in that window you can export everything you have entered and delete your account, and a deleted account is not transferred. Your career visibility setting transfers only if it is on, together with its history, as the record of your consent. Bank and brokerage connections are severed at transfer and the stored credentials deleted. If the platform winds down instead, you are notified, given the same window to export, and then your data is deleted — not sold, not handed to anyone’s marketing list, not “retained for business purposes.”
Does this mean you’ll share my data with recruiters?
No. Nothing about you reaches a recruiter or employer unless you turn on career visibility in Settings, and that setting is off for every account until its owner changes it. Even then, what it carries is the profile you chose to share — never a compensation figure, a contract term, or anything from a connected account. Turn it off and it is off, immediately, with a record that you did.
What happens if you’re acquired?
Whoever acquires Attending Financial inherits these commitments as written on that day and cannot loosen them for anything collected before it. You get at least 30 days’ notice by email. In that window you can export your data and delete your account, and a deleted account is not transferred. Bank connections are cut at transfer. If the platform winds down instead, you are notified, given the same window, and your data is deleted.
Why change the wording at all?
Because the old sentence was broader than what it protected. “We never share with anyone” was already untrue in a narrow way — the privacy policy lists the processors that run the platform — and it forbade a future in which you choose to be reachable. The new wording is narrower where it should be and puts the one real decision where it belongs: with you. Every change is listed at /policies/changes.
— Jonathan Shafer, DO
Built by a physician, for physicians
Last reviewed 2026-10-16. Changes are listed at /policies/changes.